Proudly made in Gifu -The land of clear waters- with its lush forests,
plentiful amount of ultra-soft water from the Japan Alps and premium quality organic rice
from the Globally Important Agricultural Heritage Area.
Originally a rice farmer, founder Eiichi Hayashi loved sake more than anybody else.
With the strong determination to make the finest tasting sake from the homegrown rice, he founded the brewery in 1920 to give birth to a sake named “Eiichi”.
Hyakujyuro Ichikawa, the home-grown Kabuki actor donated 1,200 Sakura trees 90 years ago.
Now the renowned Cherry Blossom Spot is known as the “Hyakujuro’s Cherry Trees.”
2010 with hope that it will be adored and enjoyed as much as the glorious Cherry trees, “Hyakujuro” was born.
2020, our sake brewing history turns 100th.
To pass the heritage on to the future, in 2020 a new breed of sake, the “NEXT GENERATION” was born.